Powered by Innovate at Iowa State

Our Mission and Ethics

Make things happen. Invest for tomorrow. Seek truth in everything. Mentor in all directions. Be the real you. Fail successfully. Solve hard problems.Our Mission

Train and develop the mindset, skills and behaviors of high-impact agricultural entrepreneurs and change-makers

What We Do

Spurring creation of tomorrow’s agriculture by:

  • Developing agricultural entrepreneurs and change-makers
  • Supporting agricultural business and farm startups
  • Building a vibrant ecosystem for innovation and transformation

Entrepreneur’s Ethic

Our decisions are shaped by the aspiration to create meaning and impact; to be entrepreneurial in all that we do. This is the Entrepreneur’s Ethic.

  1. Make Things Happen – Be action-oriented. Play off your front foot.
  2. Invest for Tomorrow – Be future-oriented. Spend time and resources for long-term impact.
  3. Seek Truth in Everything – Be candor-oriented. Don’t be a fraud and don't be afraid to call a fraud a fraud.
  4. Mentor in All Directions – Be teaching-oriented. Find a mentor and be a mentor.
  5. Be the Real You – Be authenticity-oriented. Be yourself and let others be themselves.
  6. Fail Successfully – Be experiment-oriented. Learn from mistakes and move upward.
  7. Solve Hard Problems – Be others-oriented. Find means to solve intractable problems.